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Pop-Up-02.jpg

Pop-up


" A booster that’s flat when
folded and meets the toughest
safety standards when open. "

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Pop-up


" A booster that’s flat when
folded and meets the toughest
safety standards when open. "

Pop-up booster, a seat at every table

This project was close to our heart as we were a founding partner and design lead. Our vision was to get rid of the heavy plastic baby furniture that weighs young families down and invent a new range of pop-up, stylish and portable furniture in its place – starting with a booster that’s the size of a book when folded and a comfortable seat when open.

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THE JOURNEY

Pop-up furniture is hard to make! We became experts in origami, structural engineering and health and safety regulations (not to mention distribution models, e-commerce platforms and digital advertising…). But by working closely with factories we overcame every single issue without compromise. Even the long straps needed to secure the booster to the chair became part of the carrying system. 

 

So clever it’s simple

From its unique origami structure to its stain-free finish, we’ve packed a lot of firsts into a small package. But what we’re most proud of is the way we turned this complexity into simplicity – you simply pop it up and enjoy. And the booster is now enjoying its own success, winning a number of design awards and thousands of fans around the world.

 

 

Free to move

Nobody likes to be strapped down, so we designed shoulder straps with elastic padding that self-adjusts to your child’s size and movement. The straps are also removable. So you can remove them and throw everything in the wash.

 

 

Comfy for little bottoms

Our Pop-Up Booster is conceived as a comfy, padded sofa for your kids. And for a little back support we went the extra mile to make sure the back rest pops up smoothly as well.

 

Bring on the mess

Olive oil or tomato sauce on the menu? A quick wipe and your booster is good as new, thanks to a stain and odour-proof finish completely new to the world of baby products. It’s also compliant with REACH and CPSIA standards to guarantee it’s free from any harmful substances.

 

Keep your chair clean

How can you stop kids putting dirty shoes on the chair below their booster? Simple answer is you can’t. So we designed a solution: the bag for your Booster includes a simple, effective seat cover.

 

Impossibly thin

We were told it could not be done. But it could, and we did. We created a booster that’s flat when folded and meets the toughest safety standards when open.

Photo: Simon J Nicol, © 2017
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