Studio Gooris, an award-winning design studio originally founded in Milan and now based in Hong Kong, has built a reputation of fusing innovation with narrative styling. Our clients vary from global multinationals to innovative start-ups that work in a vast array of different sectors. Rather than specialising in a speficic area, Studio Gooris prides to be a design studio at 360 degrees that is active in aviation, sanitary, illumination, health and wellness, eyewear, watches, baby products, retail and interior design.

This is a conscious choice: it allows us to think from the today’s user’s point of view rather than from an industry’s perspective, doing things the way they have always been done. By being exposed to a large variety of typologies of products and production techniques it is possible to apply the cross-pollination of ideas and technologies to foster innovation and be disruptive, always mindful of the user as the protagonist.


ABOUt Frédéric Gooris


Frédéric Gooris, Belgian industrial designer, born at Leuven in 1974, graduated from the Hogeschool Antwerpen in 1998. In 1999 he moves to Milan, where he obtains his Master in Design at Domus Academy.

The next 5 years he gains experience working for Philippe Starck and Stefano Giovannoni working on a very wide range of projects for internationally renowned companies such as Target, Alessi, Laufen, Oras, Inda, Magis, Deborah, Lavazza, Hannspree, Nissan, Helit, Siemens, Modo and Ycami.

Besides being a creative mind, he is also a driven entrepreneur: in 2004 he founds Studio Gooris in Milan doing product, concept and interior design for companies all over the globe, including Alessi, Seiko, China Southern Airlines, Qantas, Minotti Cucine, Target, Ferrero, Nespresso, Levis, JCPenny, Foreverlamp, 101 Studio Limited (Sun Hing Vision Group), among others. In 2009 he co-founds Bombol, a company for smart design oriented baby furniture.
In 2010, the midst of the financial crisis, he makes a bold move in search of new creative adventures : moves to Hong Kong, one of the most dynamic cities in the world and located at the doorstep of the factory of the world.

Studio Gooris has been elected in the top 10 design studio’s of Hong Kong by “The Culture Trip”. Today, Studio Gooris Ltd is a flexible partner for its clients that span renowned companies, innovative start-ups and manufacturing companies that simply want to take matters in their own hands.